Navigating excellence for taxation solutions and small business needs.
Welcome to eTaxAustralia.net.au, where my years of experience as a CPA enables your success.
About me
Get to know more about me
My story
From humble beginnings to innovation, my story is one of resilience, innovation, and a relentless pursuit of expanding business opportunities.
My values
Transparency, innovation, and customer focus are the guiding principles that define our relationships, strategies, and the way we do business.
My story
Pioneering excellence
In 1983, I commenced as an Accounting practitioner under the name of Paul Madden & Associates, and have used business names of Advance Business Centres and Geelong Tax Services; but now I trade as eTaxAustralia.net.au
My professional journey filled with a passion for business and a passion for innovation. Over time, I have grown into a leading strategy consulting and taxation firm. My story is one of overcoming challenges, implementing innovative solutions, and inspiring clients to achieve greater heights.
My values
My guiding principles
Client-centric excellence
- By prioritizing my clients, I ensure their success is critical to every action. Understanding their unique needs allows me to provide customized solutions that exceed expectations.
Innovation as a driver
- By embracing innovation as a constant force, I develop a culture that values creativity. This type of thinking constantly brings fresh perspectives to customer problems.
Integrity in action
- Honesty is my foundation. I conduct myself honestly, transparently, and ethically, building trust with clients and partners.
Collaborative synergy
Believing in the power of collaboration, I work collaboratively with clients and partners. Together we use our collective experience to achieve comprehensive and effective solutions.